My journey
Where it all began
Here are few of my first snaps (circa.1981) - don't worry I've definitely come a long way since (I was about 4 at the time)! My first camera was a jumble sale purchase for 2p. It didn't work of course, but my Grandad soon sorted that. That's him in the top photo (sort of).
The development years
Since then I've always owned a camera and have enjoyed taking photos as a hobby. Photography came into my professional life when the giftware company I worked for (primarily as a designer back then) began work with a London PR agency. At that time the business had very few product images and so I got to attend my first professional shoot. I loved it - the attention to detail given to every aspect of each shot, being resourceful, experimental and patient to get the perfect shot. From that point, I drove the creative image direction for the company, planning photoshoots, propping and fulfilling an art director's role.
Later I began supplementing the company image bank with my own product shots to create an even richer pool of high quality digital assets to use across company marketing, from brochures, websites, adverts, social media and more.
Time to refocus
Redundancy in 2024 gave me a chance to take stock of things. To work on a plan that would play to my creative strengths and could keep me connected to the giftware industry that I know so well. As is true for most of us, I value my home and family life above all else and I wanted to do something that gave some flexibility to fit around family commitments, so freelance creative product photography felt like destiny.
Why image creation suits my skills
Although photography requires patience, the creative results are fairly immediate in a way that isn't true of other creative projects I'd worked on previously.
When shooting products it's possible to frame and reframe the subject matter to make them tell a different story and I love that bespoke element.
Coming to photography via the individual route I've taken, gives me useful client-side insight into the photography process and when I apply this to my work it helps me to deliver strong commercial images.
What's in the name?
It's simple really.
Well executed photos can instantly tell a story - hence SEE Stories Photography.
Visual story-telling connects us to products and brands, which can act as a short-cut or filter for our buying decisions. This makes the product images for any business a really crucial element to execute well.
In a world where we feel short on time and yet we are exposed to so much information daily, our attention spans are limited. An image that delivers a story can be attention-grabbing, thought -provoking, memorable, resonant and much more. In this way, thoughtful, quality product images are essential assets for marketing and branding professionals as part of a mix that enables them to communicate with their target market efficiently.
I'm passionate about using images to tell stories. I really enjoy the process of creating a visual narrative and bringing out specific signifiers for a product or brand, to deliver key messages. Colours, textures, propping, composition and lighting are all carefully considered in this process in order to create the ideal image.
Copyright © 2024 SEE Stories Photography. All rights reserved.
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